If you listened to music on YouTube over the past year, it’s inevitable that you’ve encountered a lo-fi hip-hop. The mixes and radio stations are basically chill hip-hop tracks looped and put into playlists with anime or cartoon clips used as the art.
« The main problem is that it started as a sorta subculture of boom-clap hip-hop … but then every sampled music with static recordings was put in the same category. »
The numerous channels that created them have become sensations, raking in thousands of listeners and carving out a loyal fanbase who turn to the tracks and mixes for soothing background music as they work or study. However, the popularity of lo-fi has brought a number of detractors, and some feel the genre has become a parody of itself.
The concept of In Love With A Ghost is downtempo tracks, but ones that capture specific emotions or stories.
There are similarities to the lo-fi hip-hop craze — Maël occasionally makes what they’d consider lo-fi tracks, but is keen to find a way to put « soul » and concepts into the music. They also cite YouTube as a place where they have found popularity.
I was in a cheesy mood, » they said. « It gave me the opportunity to establish a character that a lot of people could relate to, and expect to act as they imagine it. » They worked with others — vocalist Nori and artist Sarlisart — to bring the concept together. It resonated with people, and the YouTube video has since been viewed over 6 million times. In fact, numerous songs by Maël have racked up millions of views, as well as adoring comments from people emotionally connecting to the music.
Commentaires récents